About
Authenticity + Strategy.
I'm Maria Lourdes Plaza Pe, a web and content consultant from Metro Manila with around 8 years in marketing. I help small businesses sound like themselves, with a clear plan behind every post, page and email.
Hi, I'm Maria.
My mission is simple: create content that starts real conversations and leads to real results, with a clear message on every platform. I want the brands I work with to become trusted voices in their space, through strategy and storytelling that fit who they are.
Today I lead content and design at Roger Roger, a digital marketing agency, and I built the system that keeps every client's work on brief. Before that, I ran regional marketing for business software across the Philippines and Indonesia for four years.
On my own, I take on a small number of small business clients in the US, Australia and the Philippines: websites, SEO and AI search, email and social.
I studied accountancy and then marketing management at the University of Santo Tomas, so I care about the numbers as much as the words.
- Full name
- Maria Lourdes Plaza Pe
- Based in
- Metro Manila, Philippines
- Works with
- Philippines, Australia, United States
- Tools
- Semrush, Ahrefs, Google Search Console, Google Ads, WordPress, Claude
Experience
The road so far.
Content Specialist and Content System Lead, Roger Roger
I manage the content and design departments and lead the system behind them: workflows, standards, reviews and the AI tools we train and test. It saves the team 20+ hours a week without lowering the bar.
Freelance Web and Content Consultant
Websites on a monthly plan, SEO and AI search, email and social for small businesses in the US, Australia and the Philippines.
Marketing Specialist, IT Group, Inc.
Regional marketing for business management and data analytics solutions in the Philippines and Indonesia: campaigns, content and integrated marketing roadmaps.
Marketing Assistant, Blink-Digital
Content for Blink and Appcentric, press releases and blog posts, social media, and events including ISACA 2019 and Ayala ICT 2019.
University of Santo Tomas
BS Accountancy, then BSBA in Marketing Management.
How I use AI
A team's range, one person accountable.
I built my own team of AI specialists. They do the heavy lifting; I make the calls and check every result.
Design
UI/UX and graphic design specialists that review your live site and check this week's design trends before a mock-up.
Search and copy
SEO, AI search and copywriting specialists that follow Google's guidance and my own writing rules.
Build and outreach
Web development and sales specialists. Nothing is sent or published without my review.
Get in touch
Want to see your new homepage first?
Send me your website. I'll review it and send back a free homepage mock-up, with no obligation to go ahead.