AI in practice
I built a team of AI specialists for my freelance work. What they do well, and where they need me.
How I set up design, search, copy, web and sales specialists, and the checks I keep for myself.
Coming soon
Blog
Notes on AI, marketing and growth.
Market trends, working with AI, practical advice and what I've learned, written from real projects, not recycled tips.
AllAI in practiceTrendsAdviceLearnings
Trends
What Google actually says about AI Overviews, and what it doesn't.
A plain reading of Google's guidance, and the AI search advice you can safely ignore.
Coming soon
Advice
How I review a small business website in 30 minutes.
The checklist I use before every mock-up: five seconds, one action, proof, phone.
Coming soon
Learnings
Real photos, stock or AI images on a trades website: what I learned redesigning one.
Why real job-site photos win, and what to do while you wait for them.
Coming soon
Advice
Website subscriptions: how to spot a lock-in, and what a fair one looks like.
Questions to ask before you sign a monthly website plan.
Coming soon
Learnings
The Signature Agent Mix: building a local real estate brand on social.
Personality, local relevance and expertise, and how they became a weekly plan.
Coming soon
Get in touch
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