Concept redesign
Commercial plumbing · AUWebsite redesign
Wilson Plumbing: a homepage redesign
A redesign pitch for a Melbourne commercial plumbing contractor. Their live site says little beyond a photo and a careers form. The redesign leads with a clear promise, proof, services, real projects and one obvious next step. Made as a concept, not a client project.
Coming soon
E-commerce · PHApp and website
Sally.ph: an AI content assistant for online sellers
An app that writes captions, creatives and a daily content plan for Shopee, Lazada, TikTok Shop and Facebook sellers, in Taglish, Tagalog or English. Sellers chat with Sally, and she plans, writes and schedules the posts. Beta opens March 2027.
Real estate · USSocial media strategy
Taylor & Co. Realty: The Signature Agent Mix
A content strategy and planner to make a Tennessee agent a recognisable, trusted local name: personality, local relevance and real estate know-how in one mix, with two posts a week per platform on Instagram, Facebook and LinkedIn.
Horticulture · PHBrand identitySocial
Jhaye's Hydroponics
Brand identity and a social media plan for a hydroponic farm, from logo and palette to content pillars and an Instagram profile.
Technology · PHWebsite copy and layout
Blink CX and Appcentric websites
Led the copy and layout for two sister companies' websites, keeping each brand's identity and values distinct.
Technology · MalaysiaIntegrated campaignLead generation
ITG Malaysia: Cash Flow campaign
Interactive content and an integrated marketing plan to lift engagement and bring in qualified leads for the quarter, with one clear message across every channel.