Maria Pe
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All servicesWebsite as a ServiceSocial media marketingSEOAI search (GEO)Email marketing
All workWilson Plumbing · Concept redesign · AUSally.ph · App · coming soonTaylor & Co. Realty · Social strategy · USJhaye's Hydroponics · Brand and social · PHBlink CX and Appcentric · Websites · PHITG Malaysia · Campaign · Malaysia
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For teams and agencies

I build content systems that run with AI.

I'm Maria Pe, an AI content systems builder. I design the workflows, AI specialists and quality checks that let a small team run content for many clients, and I build the apps and tools that go with them. Available for fractional and consulting work.

Content Design Engine
The Content Design Engine hub: a sidebar of content workflows, an AI orchestrator chat that routes work and flags approval gates, and a board of projects in progress
Content system20+ hrssaved every week, without lowering the bar
Built and run at Roger Roger

Systems I've built

Built, run, improved.

Each one is in daily use. They do the heavy lifting; a person makes the calls and checks the results.

The Copy Desk
The Copy Desk dashboard: counts of active clients, content in flight, approved and awaiting sign-off, above modules for copywriting, SEO and a client knowledge base
Content platform

The Copy Desk

One place for every client's content. Briefs, drafts, account manager review and approval run as one gated workflow, and each client's brand voice and banned words are uploaded once and carried into every draft.

Content Design Engine
The Content Design Engine hub: a sidebar of content workflows, an AI orchestrator chat that routes work and flags approval gates, and a board of projects in progress
Workflow hub

Content Design Engine

The hub for the content department, from a client's audience and tone of voice through audit, brief, copy, design and publish. An AI orchestrator tells the team what's next and which approvals are waiting on a person.

01

AI expert team

Six AI specialists for UI/UX, graphic design, SEO and AI search, copywriting, web development and sales. Each reads a live trend radar and my own rules before every job, a weekly scan keeps the radars current, and my feedback becomes new rules.

Claude skillsTrend radarsFeedback loop
02

Lead Radar

Finds small businesses with dated websites, scores them, and runs a step-by-step playbook from site audit to brand kit, wireframe, design and proposal. Outreach is drafted for my approval and never sent automatically.

ProspectingPlaybooksHuman approval
03

Agency content workflow

A content department workflow for a multi-client agency: briefs, SEO, copy and QA agents with clear hand-offs, built so one person can run content across many accounts. Described without client names.

Multi-clientSEO to copy to QADepartment of one
04

Design pipeline

A reusable base kit and a master template with 40 page templates, re-skinned per client into a brand kit, then wireframe, design and a motion version. Every board is rendered and checked at desktop and phone size before anyone sees it.

Design systemsBrand re-skinsMotion design
05

Quality gates

Editorial, brand and fact checks that every piece passes before it ships: no invented facts, sources flagged, house style enforced, conflicts between sources raised instead of hidden.

Editorial QABrand voiceFact checks

How I work with teams

Map it. Then build it.

01

Map

How content moves through your team today, where it stalls, and what quality means for you.

02

Design

The workflow, the hand-offs and the checks, agreed on paper before anything is built.

03

Build

AI specialists, templates and quality gates, tested on real work from your queue.

04

Hand over

Plain documentation and training, so your team runs it without me.

Ways to work together

Pick the shape.

Fractional

A set number of days a month to run or grow your content system alongside your team.

Project

One system, designed and built end to end: a content workflow, a QA gate or a set of AI specialists.

Advisory

A review of how your team uses AI today, with a short, practical roadmap.

Toolkit

What I work with.

Claude skills and agentsPrompt and workflow designSemrushFirecrawlWordPressHTML and CSSKlaviyoMailchimpPipedriveFigmaCanva

I'm growing my AI development skills by building small apps and tools for my own work, from dashboards to page builders. My CV is available on request.

Get in touch

Building a content team?

Tell me how your team works today. I'll reply with where AI could help, and where it shouldn't.