Services
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Websites from ₱4,900 a month, nothing upfront.
Work
Websites, apps, brand and social for trades, e-commerce, real estate and technology.
See all work →Prices shown for
Get a free mock-up →Work
Websites, content, ads and AI systems for businesses in New Zealand, Australia, the US and Southeast Asia, from my own clients and my agency work at Roger Roger.
By the numbers
Work I led at Roger Roger, a digital marketing agency. I keep client names private.
#1
For an NZ precision cutting company, when buyers ask who to call for blade sharpening.
#2
For an Auckland flooring company and an NZ project management consultancy, on their core questions.
2,000+
For an NZ HR and payroll tech company, with 540 new followers gained along the way.
+24.9%
Growth in organic search traffic for an agency client, measured in Semrush and GA4.
20+
By the content system I built, without lowering the quality bar.
AI answers change by person and day. Checked in ChatGPT, October 2026.
I'm leading the redesign for a flooring company with 30+ years in Auckland. The new site leads with the homes they work in, a quote you can actually read and the people who install it. The current site is already named second by ChatGPT for hardwood flooring suppliers in New Zealand.
I wrote the website, the articles and the insights hub page, and designed the newsletter. Each article answers the buyer's question first, so it reads well for people and for AI search.
I wrote and designed a 15-page CRM guide for small business owners, and wrote and built the agency's Pipedrive partner page that it leads to.
See the Pipedrive pageA set of Meta ads and social posts for a new at-home hormone test for dogs, written for two audiences: pet parents deciding on timing, and the vets they ask.
A redesign pitch for a Melbourne commercial plumbing contractor. Their live site says little beyond a photo and a careers form. The redesign leads with a clear promise, proof, services, real projects and one obvious next step. Made as a concept, not a client project.
An app that writes captions, creatives and a daily content plan for Shopee, Lazada, TikTok Shop and Facebook sellers, in Taglish, Tagalog or English. Sellers chat with Sally, and she plans, writes and schedules the posts. Beta opens March 2027.
A content strategy and planner to make a Tennessee agent a recognisable, trusted local name: personality, local relevance and real estate know-how in one mix, with two posts a week per platform on Instagram, Facebook and LinkedIn.
Brand identity and a social media plan for a hydroponic farm, from logo and palette to content pillars and an Instagram profile.
Led the copy and layout for two sister companies' websites, keeping each brand's identity and values distinct.
Interactive content and an integrated marketing plan to lift engagement and bring in qualified leads for the quarter, with one clear message across every channel.
Concept work
Self-initiated social feeds for imagined fashion, lifestyle and product brands, made to test visual styles. Not client work.
More on request: Appcentric win articles and ITG Philippines seasonal packages.
Get in touch
Send me your website. I'll review it and send back a free homepage mock-up, with no obligation to go ahead.
